Michael Company has a marketing opportunity that will cost $540,042, it will increase net income by $227,638 the first year, $243,389 the second year, $258,315 the third year and $171,200 the fourth year. Using the WACC as the discount rate what is the overall profit or loss of this marketing campaign in todays dollars? Michael has issued 21,370 $1000 face value bonds currently selling at 99% of par. They have 1,064,198 shares of common stock outstanding currently selling at $63 and no preferred stock. The after tax cost of debt is 3.80% and cost of equity is 11%.