Michael Company has a marketing opportunity that will cost $543,555, it will increase net income by $232,482 the first year, $223,638 the second year, $328,781 the third year and $218,376 the fourth year. Using the WACC as the discount rate what is the overall profit or loss of this marketing campaign in todays dollars? Michael has issued 17,080 $1000 face value bonds currently selling at 95% of par. They have 1,090,687 shares of common stock outstanding currently selling at $63 and no preferred stock. The after tax cost of debt is 4.18% and cost of equity is 16%.