Michael Company has a marketing opportunity that will cost $583,183, it will increase net income by $247,356 the first year, $247,412 the second year, $276,518 the third year and $188,311 the fourth year. Using the WACC as the discount rate what is the overall profit or loss of this marketing campaign in todays dollars? Michael has issued 21,360 $1000 face value bonds currently selling at 98% of par. They have 1,036,444 shares of common stock outstanding currently selling at $57 and no preferred stock. The after tax cost of debt is 4.52% and cost of equity is 12%.