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Michael D. Hutt and Thomas W. Speh, Business Marketing Management: b2b, (2010), 10th Edition, South-Western (ISBN: 978-0-324-58167-6 or 0-324-58167-X). Question: Chapter 2 and post your
Michael D. Hutt and Thomas W. Speh, Business Marketing Management: b2b, (2010), 10th Edition, South-Western (ISBN: 978-0-324-58167-6 or 0-324-58167-X).
Question: Chapter 2 and post your (1-page) answer to the chapter-end Discussion Question #6 (p. 58) on the DB.
Q#6: Institutional buyers fall somewhere between commercial enterprises and government buyers in terms of their characteristics, orientations, and purchasing process. Explain.
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