Michael Porter and Mark Kramer explored the idea of enhancing business competitiveness while simultaneously advancing the social conditions of the wider community. They described this concept as 'Shared Value'. Shared value has been described as the next evolutionary paradigm in capitalism, a business environment in which company Corporate Social Responsibility initiatives have evolved.

How could the government and beverage companies, which sell sugary drinks, incorporate shared values? It seems that both parties pull from opposite ends. A simple way would be to implement a sugar tax but then obviously companies will struggle because they will have to increase their prices to compensate for this tax.

What other options are there for those two opposing forces to incorporate shared values?