Michelle Buck, CEO of the Hershey Company, has hired you as a consultant to assess her diversified company's business units for cross$-$business competitive advantage potential. Your assessment would not normally involve ascertaining the extent to which Hershey's business units

present opportunities to share use of a well$-$respected brand name.

have value chain match$-$ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another.

have value chain match$-$ups that offer opportunities to combine the performance of related value chain activities and reduce costs.

are making maximum use of the parent company's competitive advantages.

have value chain match$-$ups that offer opportunities to create new competitive capabilities or to leverage existing resources.