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Micnael Porter, OI the Harvard busmess scnooL identified that rivalry between competitors in an industry is more intense when a the cost of switching brands

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Micnael Porter, OI the Harvard busmess scnooL identified that rivalry between competitors in an industry is more intense when a the cost of switching brands for the ' customer is low. '3 customer collaboration is high. C substitute products are readily available. d supplier collaboration is low. 6 there is a dominant competitor in the ' market

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