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Micro, Inc. produces memory cards for personal uses. The company's contribution format income statement is given below: Per Unit? Details Sales (12,000 units) Variable expenses

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Micro, Inc. produces memory cards for personal uses. The company's contribution format income statement is given below: Per Unit? Details Sales (12,000 units) Variable expenses Contribution margin Fixed expenses Net Income Total $480,000 336,000 144,000 104,000 $40,000 Required: 1. Compute Unit CM and CM ratio 2. How many units must be sold to achieve target profit $60,000? 3. The marketing manager proposed that reducing selling price by $4 will increase sold units by 50%, but this requires also an increase in advertising budget by $20,000. Do you accept the proposal? Explain Why

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