Micro Issues

$1.$ How is advertising weed like and unlike direct$-$to$-$consumer

advertising of over$-$the$-$counter and prescription drugs?

$2.$ How does the fact that marijuana is a $$sin$$ product like alcohol or

gambling influence your approach to developing ads?

$3.$ How does thinking about vulnerable audiences influence your

approach to weedvertising?

$4.$ What sorts of images would be appropriate to employ in

weedvertisements?

Midrange Issues

$1.$ W$.$ D$.$ Ross provides a set of duties, reviewed in chapter $1.$ Could

weedvertising be said to support any of Ross$$s duties?

$2.$ Are there some uses of weed that should not be advertised?

Compare your response on this question to how you would respond

to similar questions about drugs, alcohol, or gambling.

$3.$ Advertisers often employ testimonials in their ads. Would such a

strategy be appropriate for weed?

Macro Issues

$1.$ Should the advertising industry develop and enforce its own set

of guidelines that regulate weedvertising? What might those

guidelines be$?$ How would these guidelines be like or unlike the

current guidelines regulating advertising promulgated by the

federal government for all products? For products such as

alcohol?

$2.$ How would developing a weedvertising campaign be like or unlike

a campaign for selling seats on commercial ventures that promise to

take passengers to outer space or the moon?

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