Micro Top Ad, a U.S.-based company providing advertising services on online platforms is looking for business opportunities in Vietnam. They think about direct investment strategies but they do not understand much about the general environment when doing business in Vietnam. Thus, they contact you, a business consultant working in Ho Chi Minh City. You recommend that Micro Top Ad should establish their business in Ho Chi Minh City because there are many benefits.

Your task: Prepare a report (about 400 to 500 words) for Micro Top Ad. In that report, you specifically discuss all important features of macroenvironment in Vietnam (or in Ho Chi Minh City) that the company should concern.