Question
Microeconomics students must present a real-world company or other entity to analyze from a Microeconomics perspective. Grading Rubric : in three equal parts (too short
Microeconomics students must present a real-world company or other entity to analyze from a Microeconomics perspective.
Grading Rubric: in three equal parts (too short Presentations will have reduced credit):
- Presentation considerations (33%): Presentation look, knowledge of the topic, picture vs text balances (generally Power Point Presentations, Prezi, or similar software). Should include PICTURES, and not too much text. Use slides as an outline, supplemented with bullet points or notes.
2. Research (33%): A"Works Cited" pagemust be included, with not fewer than three (3) academic-level references, whether online or hardcopy, PLUS a reference to the specific relevant section of the Textbook -- for a total of(4) references-- Wikipedia is NOT acceptable as a reference, NOR ANY dictionary, NOR is a blog, nor general news sites such as Fox News, USA Today, Huffington Post, etc. You can use materials put online by the company, especially Annual Report or information for investors, but this is NOT intended to be a marketing piece for the company and should include negative as well as positive points. The Economist is fine, as are The Wall Street Journal, Forbes, Business Week, and other reputable business-oriented publications."Works Cited" page MUST be included.Simply listing websites is NOT ACCEPTABLE -- they must be identified clearly, stating the writer if known, publication, date, etc, as with any normal reference.
3. Analysis (33%): How the selected entity is described as relating to a "market type" as studied in our Economics class as shown in the "Industrial Zoology" PPT (above), using a graphic representation or verbal description.
Convey the following information:1. Identify a. the company's "market type", such as Perfect Competition, Monopoly, Oligopoly or Monopolistic Competition, plus b. whether the company is a Privately-owned Enterprise, Public listed company, Government entity or Non-Governmental Organization, and c. whether the product it purveys is a good or a service, and d. Is the product a private good, a public good, a Common Resource or a Club Good/Natural Monopoly?
2. Present information about a. the Industry in which that company or other entity fits, b. the approx number of enterprises in it, in the US only or globally, and c. the dollar value and percent of overall output represented by that industry, and d. the approx. percent of output in that industry represented by your selected entity.
3. Describe a. ownership, including names of largest shareholders if applicable, b. the overall operations, c. production (how it produces its product), d. marketing strategy (how it spreads awareness of its product), e. sales strategy (how it distributes its product), and f. customer service (how it responds to product issues)
4. Explain how the company's strategy does (or perhaps does not) fit within the structure of "market type" mentioned at the beginning
Topic of this presentation is "Wipro (India)"
Identify a. the company's "market type", such as Perfect Competition, Monopoly, Oligopoly or Monopolistic Competition, plus b. whether the company is a Privately-owned Enterprise, Public listed company, Government entity or Non-Governmental Organization, and c. whether the product it purveys is a good or a service, and d. Is the product a private good, a public good, a Common Resource or a Club Good/Natural Monopoly? 2. Present information about the Industry in which that company or other entity fits, including a. the approx number of enterprises in it, in the US only or globally, and b. the dollar value and percent of overall output represented by that industry, and c. the approx. percent of output in that industry represented by your selected entity. 3. Describe a. ownership, including names of largest shareholders if applicable, b. the overall operations, c. production (how it produces its product), d. marketing strategy (how it spreads awareness of its product), e. sales strategy (how it distributes its product), and f. customer service (how it responds to product issues)
g. Recent major news about the organization, including changes in leadership, major lawsuits, scandals, etc. 4. Explain how the company's strategy does (or perhaps does not) fit within the structure of "market type" mentioned at the beginning.
Use MLA or Chicago Style or similar rules to format the work cited page references.
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