Microsoft = Company that I selected

Directions:Select a publicly traded US company. Companies in the Fortune 500 are strongly suggested. Ideally select a company that has had new management since 2000. Research the top management of the organization, and detail the strategies that they advocated to help grow the company. As many companies had problems starting around 2008 - 2010 which led to lay-offs and retrenchment, that may be a good period of time to focus on how management helped move the company through those difficult economic years. Examine the critical issues that the organization faced, and detail the strategies employed to mitigate them. All top managers are not successful. If the company you choose employed strategies that failed, detail the failure and add analysis as to why it failed and what may have been done to foster success.

Items that should be discussed with your selected company include:

• Mission and Vision
• Values and Ethics
• Organization structure and culture
• Leadership style and motivational style
• Overall measurements of success for this company