Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc. (BKS) Nook digital-book business and college-texts unit in a move that helps value the prized Nook business. MSFT and BKS are planning to launch a new national advertising campaign for the Nook. How will you evaluate the effectiveness of this upcoming advertising campaign for the Nole Discuss different marketing objectives at each of the four stages of a typical product life side. Include aspecte product example Extra point question (5 points): Using the top-down approach, estimate the total sales revenue of athletic shoes in the U.S. in 2019. Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc. (BKS) Nook digital-book business and college-texts unit in a move that helps value the prized Nook business. MSFT and BKS are planning to launch a new national advertising campaign for the Nook. How will you evaluate the effectiveness of this upcoming advertising campaign for the Nole Discuss different marketing objectives at each of the four stages of a typical product life side. Include aspecte product example Extra point question (5 points): Using the top-down approach, estimate the total sales revenue of athletic shoes in the U.S. in 2019