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Microsoft offers students and parents a 10% educational discount on select products sold through Microsoft online. A three-day pass to Disney World in the United

Microsoft offers students and parents a 10% educational discount on select products sold through Microsoft online. A three-day pass to Disney World in the United States costs $169 per day, or $99 per day for a five-day pass. What characteristics of price customization are Microsoft and Disney using? Please explain in detail.

This is basically an applied marketing strategy question.

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