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Midlands Inc. had a bad year in 2019. For the first time in its history, it operated at a loss. The company's income statement

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Midlands Inc. had a bad year in 2019. For the first time in its history, it operated at a loss. The company's income statement showed the following results from selling 75.000 units of product: net sales $1,500,000; total costs and expenses $1,620,000; and net loss $120,000. Costs and expenses consisted of the following. Total Variable Fixed Cost of goods sold $962.000 $451,000 $511,000 Selling expenses 510,000 91,000 419,000. Administrative expenses 148,000 58,000 90,000 $1,620,000 $600,000 $1,020,000 Management is considering the following independent alternatives for 2020. 1. Increase unit selling price 25% with no change in costs and expenses. 2. 3. Change the compensation of salespersons from fixed annual salaries totaling $205,000 to total salaries of $35,025 plus a 5% commission on net sales. Purchase new high-tech factory machinery that will change the proportion between variable and fixed cost of goods sold to 50:50.

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