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Midlands Inc. had a bad year in 2019. For the first time in its history, it operated at a loss. The companys income statement showed

Midlands Inc. had a bad year in 2019. For the first time in its history, it operated at a loss. The companys income statement showed the following results from selling 80,000 units of product: net sales $2,000,000; total costs and expenses $2,235,000; and net loss $235,000. Costs and expenses consisted of the following.

Total

Variable

Fixed

Cost of goods sold $1,568,000 $1,050,000 $518,000
Selling expenses 517,000 92,000 425,000
Administrative expenses 150,000 58,000 92,000
$2,235,000 $1,200,000 $1,035,000

Management is considering the following independent alternatives for 2020.

1. Increase unit selling price 25% with no change in costs and expenses.
2. Change the compensation of salespersons from fixed annual salaries totaling $200,000 to total salaries of $40,000 plus a 5% commission on net sales.
3. Purchase new high-tech factory machinery that will change the proportion between variable and fixed cost of goods sold to 50:50.

(a) Compute the break-even point in dollars for 2019.

(b) Compute the break-even point in dollars under each of the alternative courses of action for 2020.

Break-even point

1. Increase selling price $

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2. Change compensation $

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3. Purchase machinery $

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Which course of action do you recommend? Alternative 1, 2, or 3.

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