MIDTERM 1. Principles and concepts of Lean Startup and how to apply them a. Benefits of Process b. Assumptions c. Circular learning and doing d. Failing Fast 2. Customer Empathy a. What is it? b. How do we gain it effectively? (think beyond interviewing) c.Target segments d Interviewing: how, who and what to ask e Customer Personas 3 . Value Proposition Canvas and Statements 4. MVP (concept not execution) 5. Comprehension vs. Commitment (or Appeal) 6. Sizing the Market 7. Customer Relationships 8. Customer Decision Making