Midterm (25%) - In-Class, 45 min x Homework Help - Q&A from Onl x + V X canvas.niagaracollegetoronto.ca/courses/3011/assignments/39949 GE * nc Niagara anada Modules Week 9 - Project Management Midterm TORONTO 1. Market Inc is a small marketing firm who is expanding their brand and organization from a national firm to an international firm. They launched a new project to help them with this expansion and the project life cycle looks like the graph below: o Briefly explain the stages of a project life cycle o Describe the graph below based on the stages in the project lifecycle (what stage did they see the highest peak in the project?) 9 133 2. List and explain the 4 dimensions of project success importance 3. In the diagram below. Label the Project Management maturity for the part marked in red and explain each stage: Institutionalized. seeks continuous improvement Defined practices, training programs organizational support Q Search ENG 23:13 IN 10-03-2023 12Midterm (25%) - In-Class, 45 min x Homework Help - Q&A from Onl x + V X canvas.niagaracollegetoronto.ca/courses/3011/assignments/39949 * Defined practices, training programs, College organizational support anada TORONTO Ad hoc process, no common language, little support Part 2 Beautiful Sunny Valley region, home to just over 10,000,000 people. The Sunny Valley Bank had started several decades ago and had achieved a 20% share of the adult banking market (around 1,500,000 customers). 133 They now had 50 branches throughout the region, which has been a key driver of their success (that is, being very convenient). They also had the advantage of being the 'local' bank. They were friendly and truly concerned with helping their customers. According to their marketing manager, "While our success was initially due to the convenience of our branches, in later years our closeness and "smallness" became a major point of difference over major banks. As a result, many of our new customers came from word of mouth". However, they do have their limitations for their customers (which explains why they only have 20% market share). For instance, they have a limited range of products (such as not having a credit card). And in recent years, there's been a big change in technology. People now access their accounts through ATMs, phones and the internet - so banking customers don't necessarily need the convenience of branches, or the service that goes with it (particularly in these time-poor days). Therefore, what was once a 'strength' (of many branches), may have become a 'weakness' (cost of rent and staff). Adding to this pressure has been the rise in specialist competitors. Today, loan brokers aggressively target the profitable loans business, and firms like American Express, Citibank and Virgin targeting credit cards business, plus places like ING Bank chase low transaction/high balance savings. . Your task here is to prepare a SWOT ANALYSIS for the firm. (Strengths, weakness, opportunity, threats) -71 20 Q Search ENG 23:13 Clear IN 10-03-2023 12