Question
Mike Ford runs a small business named Canuck Hockey Products Ltd. The company operates its manufacturing facilities in Vancouver, BC. The company designs and manufactures
Mike Ford runs a small business named Canuck Hockey Products Ltd. The company operates its manufacturing facilities in Vancouver, BC. The company designs and manufactures hockey sticks. These hockey sticks are only sold in Canada. Most recently, Canuck Hockey Products Ltd acquired European Soccer Products Ltd. European Soccer Products Ltd designs and manufactures soccer balls. These soccer balls are sold throughout Canada. When Canuck Hockey Products Ltd pursued this opportunity, what type of corporate-level strategy was implemented?
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