Mike has just come up with a new idea that he thinks will provide his company an edge over their rivals. He plans on utilizing a new technology that none of the company's competitors have used yet, but ultimately is available for them if they choose to use it$.$ The technology allows Mike's company to create their product faster and better than anyone else in the marketplace. Has Mike come up with an effective strategy for sustainable success?

Yes, he has created a low end foothold

No$,$ there has to be a good reason the competitors haven't used the technology yet

Yes, he's found a way to create a similar product better than his rivals

No$,$ the company hasn't created a sustainable advantage over its competitors