Question
Mike Miklos is the director of marketing for a Major League Baseball team. He leads a group to determine the team's dynamic ticket pricing strategy.
Mike Miklos is the director of marketing for a Major League Baseball team. He leads
a group to determine the team's dynamic ticket pricing strategy. The members of the
sales team think Mike should raise pricing as the games near. They believe that taking
a long-term strategy will eventually train fans to purchase tickets early to get the best
deals. They argue that this will lead to more consistent sales in the future because fans
with tickets in hand are more likely to attend a game than are fans making last-minute
decisions. Members of the marketing team think that tickets should be discounted as
the games near. They worry about the fan experience and think that fans attending a
game in a half-full stadium won't feel the same excitement as do fans attending a sold out
game. They think that empty seats are simply wasted opportunities.
1. Which strategy should Mike use?
2. Do you agree with the sales team that there is a long-term benefit to training
fans to purchase early?
3. Do you believe that discounting tickets will train the fans to just wait to buy
tickets?
4. Is it more important to fill the seats or to take a long-term ticket strategy?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-text-image.webp)
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Step: 3
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started