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Mike plans to open a clothing store in a small town in northern Quebec. He considers the primary target market to be females between the

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Mike plans to open a clothing store in a small town in northern Quebec. He considers the primary
target market to be females between the age of 20 and 40 who live close by and are taller than 6 feet
(about 2 meters). What is the main issue with this segment?
a. The segment is not reachable.
b. The segment is not identifiable.
c. The segment is not substantial and not profitable.
d. The segment is not responsive.
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