Mikey plays flag football in a small town in Massachusetts. He insists on wearing Under Armor clothing because it is endorsed by his favorite athlete, quarterback Tom Brady, formerly of the New England Patriots. This is an example of a$($n$)$

Mikey plays flag football in a small town in Massachusetts. He insists on wearing Under Armor clothing because it is endorsed by his favorite athlete, quarterback Tom Brady, formerly of the New England Patriots. This is an example of a$($n$)$

routinized response behavior.

selective exposure.

aspirational reference group.

associative reference group.

discretionary perception.