Question
Milestone Two: Market Research Data You have conducted some market research for style and size of products you want to use to launch your business.
Milestone Two: Market Research Data
You have conducted some market research for style and size of products you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell:
Collars
oWith pricing at $20 per collar, you can expect to sell 30 collars per day.
oWith pricing at $24 per collar, you can expect to sell 25 collars per day.
oWith pricing at $28 per collar, you can expect to sell 20 collars per day
Leashes
oWith pricing at $22 per leash, you can expect to sell 28 leashes per day.
oWith pricing at $26 per leash, you can expect to sell 23 leashes per day.
oWith pricing at $30 per leash, you can expect to sell 18 leashes per day.
Harnesses
oWith pricing at $25 per harness, you can expect to sell 25 harnesses per day.
oWith pricing at $30 per harness, you can expect to sell 22 harnesses per day.
oWith pricing at $35 per harness, you can expect to sell 20 harnesses per day.
Additionally, you will need to compare your break-even points for the following target profits for each area of your business to determine your prices:
Collars
oBreak-even
o$300 target profit each month
o$500 target profit each month
Leashes
oBreak-even
o$400 target profit each month
o$600 target profit each month
Harnesses
oBreak-even
o$500 target profit each month
o$650 target profit each month
You plan to open a small business for manufacturing pet collars, leashes, and harnesses. You have found a workshop space you can use for sewing your products. After some research and planning, you have estimates for the various operating costs for your business.
The total square footage for the sewing rooms is 1,500 square feet broken into three areas (500 square feet each). You have taken out a loan for start-up costs, and the monthly payment is $550; it goes into effect immediately and should be accounted for in your costs. You will also collect a modest salary for the first year of $500 per month; remember to divide evenly among the services.
Salary and Hiring Data
One collar maker, who will be paid $16.00 per hour and work 40 hours per week
One leash maker, who will be paid $16.00 per hour and work 40 hours per week
One harness maker, who will be paid $17.00 per hour and work 40 hours per week
One receptionist, who will be paid $15.00 per hour and work 30 hours per week
Other Costs
Rent: $750 per month; allocate based on square footage
High-tensile strength nylon webbing$12 per yard of webbing
o3 collars per yard of webbing
o2 leashes per yard of webbing
o2 harnesses per yard of webbing
Polyesterylon ribbons$9 per yard of ribbon
o3 collars per yard of webbing
o2 leashes per yard of webbing
o2 harnesses per yard of webbing
Buckles made of cast hardware$0.50 per buckle
o4 buckles used per collar
o3 buckles used per leash
o8 buckles used per harness
3 industrial sewing machines at $3,300 each for a total of $9,900; depreciation is $165 per month (5-year life)
Utilities and insurance: $600 per month; allocate based on square footage
Scissors, thread, cording: $1,200
Price tags: $250 for 2,500 ($0.10 each)
Office supplies: $2,400 or $200 per month
Other business equipment: $2,000
Loan payment of $550 per month
Salary drawn of $500 per month
Scenario
It has now been one month since you launched your business. You are meeting with a few investors soon to share your vision for the company and to ask for more funding. You will be sharing your company's financial health at this meeting. To do that, you need to determine and analyze your company's performance over the last month using the data provided.
Prompt
Use the information in theMilestone Three Actual Costs and Revenue Data Appendix Word Documentto evaluate your company's performance, and complete the remaining tabs in theProject Workbook Spreadsheetthat you used for the Milestone One and Two assignments.
Specifically, you must address the following rubric criteria:
- Statement of Cost of Goods Sold: Prepare the statement of cost of goods sold in the "COGS" tab of the workbook. Remember to show your work using calculations to the side of the table or using appropriate formulas in the table.
- Income Statement: Use the given revenue data to prepare the "Income Statement" tab table and calculate the net income. Remember to show your work using calculations to the side of the table or using appropriate formulas in the table.
- Variance Analysis: Prepare the data in the "Variances" tab to determine whether the variances are favorable or unfavorable. Remember to show your work using calculations to the side of the table or using appropriate formulas in the table.
- Complete thedata tablefor the variances by entering the budgeted (standard) and actual labor and material values. Remember to use the estimates for expected sales from your Milestone Two assignment.
- Determine thevariancesfor direct labor and direct materials in the "Variances" tab.
- Evaluate thesignificance of the variancesin the "Variances" tab, and mark them as favorable or unfavorable.
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