Milestone Two Market Research Data You have conducted some market research for style and size of products you want to use to launch your business The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell Collars With pricing at $20 per collar, you can expect to sell 30 collars per day With pricing at $24 per collar, you can expect to sell 25 collars per day With pricing at $28 per collar, you can expect to sell 20 collars per day Leashes With pricing at $22 per leash, you can expect to sell 28 leashes per day With pricing at $26 per leash, you can expect to sell 23 leashes per day With pricing at $30 per leash, you can expect to sell 18 leashes per day Harnesses With pricing at $25 per harness, you can expect to sell 25 harnesses per day With pricing at $30 per harness, you can expect to sell 22 harnesses per day With pricing at $35 per harness, you can expect to sell 20 harnesses per day Additionally, you will need to compare your break even points for the following target profits for each area of your business to determine your prices Collars Break even $300 target profit each month $500 target profit each month Leashes Break even $400 target profit each month $600 target profit each month Harnesses Break even $500 target profit each month $650 target profit each month Remember that all break even and target points must be in whole units (we cannot sell a partial unit) Round up when calculating partial units to ensure costs are covered Excel tip use ROUNDUP function Milestone Two Break Even Analysis COLLARS LEASHES HARNESSES Sales Price S Fixed Costs un Contribution Margin S ur Break Even Units (round up) Target Profit S 300 00 S 400 00 500 00 Break Even Units (round up) Target Profit S 500 00 S 600 00 650 00 Break Even Units (round up) Milestone Two Contribution Margin Analysis COLLARS LEASH ES HARNESS E5 Sales Price per Unit Variable Cost per Unit I Contribution Margin

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Milestone Two: Market Research Data You have conducted some market research for style and size of products you want to use to launch your business.

Milestone Two: Market Research Data

You have conducted some market research for style and size of products you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell:

Collars
- With pricing at $20 per collar, you can expect to sell 30 collars per day.
- With pricing at $24 per collar, you can expect to sell 25 collars per day.
- With pricing at $28 per collar, you can expect to sell 20 collars per day

Leashes
- With pricing at $22 per leash, you can expect to sell 28 leashes per day.
- With pricing at $26 per leash, you can expect to sell 23 leashes per day.
- With pricing at $30 per leash, you can expect to sell 18 leashes per day.

Harnesses
- With pricing at $25 per harness, you can expect to sell 25 harnesses per day.
- With pricing at $30 per harness, you can expect to sell 22 harnesses per day.
- With pricing at $35 per harness, you can expect to sell 20 harnesses per day.

Additionally, you will need to compare your break-even points for the following target profits for each area of your business to determine your prices:

Collars
- Break-even
- $300 target profit each month
- $500 target profit each month

Leashes
- Break-even
- $400 target profit each month
- $600 target profit each month

Harnesses
- Break-even
- $500 target profit each month
- $650 target profit each month

Remember that all break-even and target points must be in whole units (we cannot sell a partial unit). Round up when calculating partial units to ensure costs are covered. Excel tip - use ROUNDUP function

Milestone Two - Break-Even Analysis COLLARS LEASHES HARNESSES Sales Price S Fixed Costs un Contribution Margin S ur Break-Even Units (round up) Target Profit S 300.00 S 400.00 500.00 Break-Even Units (round up) Target Profit S 500.00 S 600.00 650.00 Break-Even Units (round up).. Milestone Two - Contribution Margin Analysis COLLARS LEASH ES HARNESS E5 _ Sales Price per Unit Variable Cost per Unit I. Contribution Margin