Milestone Two: Market Research Data You have conducted some market research for style and size of products you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell: 0 Collars 0 With pricing at $20 per collar, you can expect to sell 30 collars per day. 0 With pricing at $24 per collar, you can expect to sell 25 collars per day. 0 With pricing at $28 per collar, you can expect to sell 20 collars per day a Leashes 0 With pricing at $22 per leash, you can expect to sell 28 leashes per day. 0 With pricing at $26 per leash, you can expect to sell 23 leashes per day. 0 With pricing at $30 per leash, you can expect to sell 18 leashes per day. a Harnesses 0 With pricing at $25 per harness, you can expect to sell 25 harnesses per day. 0 With pricing at $30 per harness, you can expect to sell 22 harnesses per day. 0 With pricing at $35 per harness, you can expect to sell 20 harnesses per day. Additionally, you will need to compare your break-even points for the following target profits for each area of your business to determine your prices: 0 Collars o Break-even 0 5300 target prot each month 0 5500 target prot each month 0 Leashes o Break-even o 5400 target prot each month 0 5600 target prot each month 0 Harnesses o Break-even o 5500 target prot each month 0 5650 target prot each month Remember that all breakeven and target points must be in whole units {we cannot sell a partial unit). Round up when calculating partial units to ensure costs are covered. Excel tip use ROUNDUP function Milestone Two - Contribution Margin Analysis COLLARS LEASHES HARNESSES Sales Price per Unit Variable Cost per Unit Contribution MarginMilestone Two - Break-Even Analysis COLLARS LEASHES HARNESSES Sales Price S Fixed Costs S Contribution Margin Break-Even Units (round up) Target Profit 300.00 $ 400.00 500.00 Break-Even Units (round up) Target Profit 500.00 $ 600.00 650.00 Break-Even Units (round up)