"Milko" is a Sri Lankan food manufacturing conglomerate that manufactures high-quality confectionery and convenient nutrition. Milko' is driving their products to new heights in terms of safety, quality, and taste by using the best ingredients in their recipes, including more locally grown, fresh ingredients. They have their own stores in selected urban areas of Sri Lanka, and they also distribute their products through modern trade outlets. However, the Milko is currently experiencing declining demand as new competitors offer average quality products at low prices in the market. Furthermore, it was observed that when purchasing foods for their children, most parents in the domestic market are more concerned with the product's quality and nutritional value rather than its price.

2. Explain the four (04) different approaches that Milko could use to identify its current and future competitors using scenario-related examples.

* Subject - Strategic Marketing

* only want 200-250 around words for answer

* please give me quick answer. It was very valuable