Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The company's first effort at preparing a segmented income statement for May is given below.

Sales Region

WestCentralEastSales$313,000$805,000$698,000Regional expenses (traceable):Cost of goods sold98,000236,000311,000Advertising104,000244,000244,000Salaries59,00056,000106,000Utilities9,50016,50013,900Depreciation22,00029,00025,000Shipping expense13,00034,00037,000Total regional expenses305,500615,500736,900Regional income (loss) before corporate expenses7,500189,500(38,900)Corporate expenses:Advertising (general)13,00038,00032,000General administrative expense22,00022,00022,000Total corporate expenses35,00060,00054,000Net operating income (loss)$(27,500)$129,500$(92,900)

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3.Prepare new contribution format segmented income statement for May.(Round percentage answers to 1 decimal place.)