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Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions.

Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

Sales Region

West Central East
Sales $ 313,000 $ 796,000 $ 701,000
Regional expenses (traceable):
Cost of goods sold 94,000 238,000 318,000
Advertising 102,000 242,000 241,000
Salaries 57,000 60,000 111,000
Utilities 9,200 16,200 13,700
Depreciation 18,000 35,000 29,000
Shipping expense 14,000 28,000 42,000
Total regional expenses 294,200 619,200 754,700
Regional income (loss) before corporate expenses 18,800 176,800 (53,700 )
Corporate expenses:
Advertising (general) 14,000 38,000 35,000
General administrative expense 22,000 22,000 22,000
Total corporate expenses 36,000 60,000 57,000
Net operating income (loss) $ (17,200 ) $ 116,800 $ (110,700 )

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)

Total Company West Central East
Amount % Amount % Amount % Amount %
Variable expenses:
Total variable expenses
Traceable fixed expenses:
Total traceable fixed expenses
Common fixed expenses:
Total common fixed expense
Net operating income (loss)

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