Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

	Sales Region
	West				Central			East
Sales	$	311,000			$	797,000		$	704,000
Regional expenses (traceable):
Cost of goods sold		98,000				236,000			313,000
Advertising		109,000				241,000			238,000
Salaries		54,000				58,000			114,000
Utilities		9,400				16,100			13,500
Depreciation		22,000				35,000			30,000
Shipping expense		14,000				31,000			40,000
Total regional expenses		306,400				617,100			748,500
Regional income (loss) before corporate expenses		4,600				179,900			(44,500	)
Corporate expenses:
Advertising (general)		14,000				42,000			35,000
General administrative expense		21,000				21,000			21,000
Total corporate expenses		35,000				63,000			56,000
Net operating income (loss)	$	(30,400	)		$	116,900		$	(100,500	)

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.

	Total Company		West		Central		East
	Amount	%	Amount	%	Amount	%	Amount	%
Sales
Variable expenses:
Cost of goods sold
Shipping expense
Total variable expenses	0	0.0	0	0.0	0	0.0	0	0.0
Contribution margin	0	0.0	0	0.0	0	0.0	0	0.0
Traceable fixed expenses:
Salaries
Utilities
Advertising
Depreciation
Total traceable fixed expenses	0	0.0	0	0.0	0	0.0	0	0.0
	0	0.0	$0	0.0	$0	0.0	$0	0.0
Common fixed expenses:
Advertising (general)
General administration
Total common fixed expense	0	0.0
Net operating income (loss)	$0	0.0