Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

	Sales Region
	West				Central			East
Sales	$	313,000			$	795,000		$	703,000
Regional expenses (traceable):
Cost of goods sold		92,000				245,000			312,000
Advertising		108,000				238,000			236,000
Salaries		59,000				58,000			106,000
Utilities		8,500				15,800			14,100
Depreciation		25,000				31,000			26,000
Shipping expense		18,000				29,000			43,000
Total regional expenses		310,500				616,800			737,100
Regional income (loss) before corporate expenses		2,500				178,200			(34,100	)
Corporate expenses:
Advertising (general)		18,000				38,000			38,000
General administrative expense		20,000				20,000			20,000
Total corporate expenses		38,000				58,000			58,000
Net operating income (loss)	$	(35,500	)		$	120,200		$	(92,100	)

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)

Total Company Amount % West Amount Central Amount East Amount % % % Sales Variable expenses: Cost of goods sold Advertising Salaries Utilities Total variable expenses | 0 0 . 0 0 0 0. 0 0. 0 0 0.0 0 0. 00 0. 00 0. 00 0.0 Traceable fixed expenses: Total traceable fixed expenses 0 0 0 0 0 . 0 0.0 $ 0. 0 0.0 $ 0. 0 0.0 $ 0.0 0.0 0 0 0 0 Common fixed expenses: Total common fixed expense Net operating income (loss) 0.0 0.0 $ 0