Miller (1997) asked 147 female students to view slides of magazine ads that included, among other things, pictures of attractive men. The participants were measured for physiological arousal (skin conductance) while viewing the ads and also after viewing them; they were asked to rate the attractiveness and how much they would like to meet each person in the ads. As part of the analysis, Miller compared results for women dating no one, women in casual dating relationships, and women in exclusive dating relationships. Table 9-18 shows Miller's results.

1. Describe the pattern of results on each variable.
2. What is the overall finding of the study?

Dependent measure Dating No One Casual Dating Exclusive Dating

Skin conductance 19.5b 19.1b 15.8a

Desire to meet target 14.6b 15.3b 11.2a

Perceived physical attractiveness of target 15.6b 17.1b 13.8a

Note: Higher numbers reflect greater arousal, desire to meet target, and perceived attractiveness; for the latter two items the possible range was 1-19. Within each row, means with different subscripts differ significantly (p < .05) by Duncan's multiple range test.