Miller D. 2003. An Asymmetry-based view of advantage: Towards an attainable sustainability. Strategic Management Journal 24(10): 961-976. Simply outline this reverse process for Citibank. All of the info you will need is in the article. That is,

1. What is the "asymmetry" (weakness) John Reed "discovers" at Citibank? What makes it rare and inimitable? (It's not valuable by definition as it is a weakness). 2. What is the "opportunity" in the environment to which John Reed is trying to match this resource, making it more valuable? 3. Finally, how does he make it more valuable by making combinations of resources - by embedding it (the asymmetry) in complementary resources - that match some of the eight Components of Strategy Execution in your book? In other words, tell me how some of the elements are arranged at Citibank to be complementary to the original asymmetry, thereby making it more valuable. Make sure to (1) use the categories proposed in the model in the book,(2) to link your examples from the article to these categories, and (3) to explain why or how the examples are complementary to the asymmetry .