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Mimi's early research produced an estimated trial rate of 28% for the new Savory Stuffed muffin. Across its target market, Mimi's expects to achieve distribution
Mimi's early research produced an estimated trial rate of 28% for the new Savory Stuffed muffin. Across its target market, Mimi's expects to achieve distribution in 27% of likely outlets and also expect to achieve 63% awareness within its target population. Compute the adjusted trial rate implied by these data. (Rounding: tenth of a percent. Report 25.5%, for example, as "25.5".)
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