Minden Company introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The companys present selling price is $95 per unit, and variable expenses are $65 per unit. Fixed expenses are $837,300 per year. The present annual sales volume (at the $95 selling price) is 25,500 units.

What is the present yearly net operating income or loss? What is the present break-even point in unit sales and in dollar sales? Break-evern Break-even point in units Break-even point in dollar sales