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Mindful consumption : a customer-centric approach to sustainability. a. Identify and discuss the main components of Sheth, Sethia and Srinvas ' (2011) mindful consumption framework

Mindful consumption : a customer-centric approach to sustainability. a. Identify and discuss the main components of Sheth, Sethia and Srinvas ' (2011) "mindful consumption framework " . (5 points) b. Explain the hidden costs associated with overconsumption and how companies can achieve long - term profitability as part of a shift to mindful consumption. (5 points)

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