Mini case - 10 marks Care giving is an important service that is provided to aging seniors. As people get older, they need more care and often times, the seniors are looking for an opportunity to get care while they still live at home and not having to go to a care facility. Jill was working with a care giving company called, 'Home Support Care'. She was a caregiver for that company for 5 years but felt that the company provided some services but there were other areas they could be better at and that the interactions with the seniors was more transactional. Jill decided to start up her own company in 2018 called 'Care-Full Services'. The idea was that Jill would like to speak with her clients and find out what needs they require, and she would like to fulfill them. It would be more based on tailoring the needs to the seniors as opposed to what her previous company did which was just provide basic services. Jill was so excited to launch her small business. Slowly, she began to get caregivers that she would be able to send to client homes. Often times family members were the people she was dealing with and wanted to ensure that the family and the seniors were well looked after. By 2020, she was running her small business with 10 care givers on staff that she could send out. Jill took great care in training her staff, making sure they were looked after and treated them very well. Her thoughts were that if she treated her caregivers well, they would enjoy being a part of the company, would stay with the company and provide better care and service to the seniors.Jill was so excited to launch her small business. Slowly, she began to get caregivers that she would be able to send to client homes. Often times family members were the people she was dealing with and wanted to ensure that the family and the seniors were well looked after. By 2020, she was running her small business with 10 care givers on staff that she could send out. Jill took great care in training her staff, making sure they were looked after and treated them very well. Her thoughts were that if she treated her caregivers well, they would enjoy being a part of the company, would stay with the company and provide better care and service to the seniors. Things seemed to be progressing along but slowly challenges emerged. A challenge that Jill began to encounter was that there were different requirements from her clients. Some of them needed home care, others were in hospital and needed their home to ready when they arrived from the hospital, Jill would work to get the home prepared, there were also times where clients would need home prescription or grocery deliveries. Jill wanted to do all this but found it very difficult because there was some work where she had set scheduled times for her caregivers at certain homes for set periods of time and that seemed to work well. However, at times, there were urgent calls or random requests that caused her to try and fill the vacant gaps and she found it challenging. Jill was not only trying to run her business, but she was also trying to jump in where she could do those random requests. This meant that she was trying to do the administrative work and the hands on caregiving at times. a) One important area Jill needs to consider, is the idea of her varied services and market segment for 'Care-full Services'. Identify one market segment strategy Jill could use and how would it apply - 3 marks b) Considering management skills, identify an area of management skills where she is doing well and another where she is having a challenge, define each one and apply each one to the case. - 4 marks c) Time to offer a solution. Taking a theory/concept you have not shared in this exam, share it with Jill as a possible solution to address her challenges. Share one solution that impacts her business or a solution that impacts her management challenges. Explain the theory you select and how it might apply to resolving Jill's business problems. - 3 marks