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Mini Case 2 - Chapter 3 Rusty Redlow has always independently managed his personal investment portfolio. After a 25-year career as a chemical engineer with

Mini Case 2 - Chapter 3

Rusty Redlow has always independently managed his personal investment portfolio. After a 25-year career as a chemical engineer with a large chemical company, Rusty retired and on January 1, 2020, opened an investment advisory business incorporated as R&R Financial Planning LLC. Rusty was eager to share his knowledge and investing experience with people in similar positions to himself; that is, those who have recently retired. Also, Rusty has discovered there is an unmet need for financial-planning advice for people living in rural areas. Through his parents, Rusty has learned that there are many seniors who cannot, or prefer not to, drive to larger cities for financial-planning help. Therefore, unlike other financial-planning firms, Rusty drives to his sometimes-remote rural clients who can be many kilometres from his home.

The first year of operations of Rusty's company the service was well liked by clients, and he quickly built his client list to 35 (which is the maximum he plans to serve). However, despite success in attracting clients, his firm is losing several thousands of dollars each month. Prior to offering his services, Rusty had investigated client fee structures of several other firms. He discovered that some firms charge clients based on a percentage of the dollar amount invested by the client, some combine a fixed annual fee with a smaller percent of client investment amounts, and others charge an hourly fee only. Rusty wanted to keep it simple for his clients and decided to charge only a fixed monthly fee for each client in the first two years. However, because of an operating loss in 2020, Rusty is looking for help from you to analyze his financial results and is seeking advice on how structure (i.e. fixed versus variable) client fees in 2022.

Over the past few years of operations he has found that some clients require very little time, while others call frequently and demand regular visits and monthly hard copies of statements. (Many older clients do not have Internet or email access and prefer face-to-face meetings.) Therefore, Rusty is considering a fee structure not currently being used in the industry; specifically, he would like to charge an annual fixed fee combined with a variable portion based on time spent by him and his assistant on each client account (information he has been carefully tracking). He believes this would better reflect the costs incurred to service his 35 clients.

Because most clients are in rural areas, on average, more than 90% of Randy's time is spent driving to and from the client. The firm employs an assistant to help with administrative responsibilities, and this person works 20 hours per week out of Rusty's home office. Rusty also contracted with another local person to help once a month with the preparation and mailing of a monthly investment news and portfolio update. The following is the operating results of R&R Financial Planning for the past full year of 2020.

Cost categories:

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Financial planner salary (Rusty Redlow)

$5,100

Assistant salary (extra quarter-end help)

1,250

Internet subscription

140

Bloomberg monthly data feed

115

Depreciation (office equipment)

Depreciation (car)

385

Car - road side assist., Mtce and Gas

387

240

232

265

215

152

196

270

211

Supplies

676

530

525

579

540

462

499

525

567

525

504

Insurance

Portfolio information and mailing

Utilities

152

126

116

131

118

109

117

125

138

116

122

Total

$8,416

$8,089

$8,051

$8,161

$8,055

$7,800

$7,860

$7,970

$8,024

$8,168

$8,028

$8,016

Hours with clients

(includes driving time)

239

151

145

152

111

154

107

112

Required:

1.Determine the independent variable and use the 2020 data above to determine which costs are variable (V), mixed (M), or fixed (F).

2.Use the high-low method to separate fixed costs per month and the variable costs.

3.Recommend to Rusty a fee structure for next year (2022), assuming his goal is to cover his total costs (including Rusty's annual salary). The fee should include a fixed cost per client based on the stated maximum of 35 clients and a variable portion.

4.If Rusty were to record odometer readings when visiting clients, could this data be used to improve the variable charge rate? Would this change the classification of any of the cost categories?