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MINI CASE Jen and Larry's Frozen Yogurt Company In 2010, Jennifer (Jen) Liu and Larry Mestas founded Jen and Larry's Frozen Yogurt Company, which was
MINI CASE Jen and Larry's Frozen Yogurt Company In 2010, Jennifer (Jen) Liu and Larry Mestas founded Jen and Larry's Frozen Yogurt Company, which was based on the idea of ap- plying the microbrew or microbatch strategy to the production and sale of frozen yogurt. (The reader may recall that we introduced this yogurt venture in the problems section at the end of Chapter 2.) Jen and Larry began producing small quantities of unique fla- vors and blends in limited editions. Revenues were $600,000 in 2010 and were estimated to be $1.2 million in 2011. Because Jen and Larry were selling premium frozen yogurt containing premium ingredients, each small cup of yogurt sold for averaged $1.50 per cup. Administrative expenses, including Jen and Larry's salary and expenses for an accountant and two other administrative staff, were estimated at $180,000 in 2011. Marketing expenses, largely in the form of behind-the-counter workers, in-store posters, and advertising in local newspapers, were projected to be $200,000 in 2011. An investment in bricks and mortar was necessary to make and sell the yogurt. Initial specialty equipment and the renovation of an old warehouse building in lower downtown (known as LoDo) occurred at the beginning of 2010. Additional equipment needed to make the amount of yogurt forecasted to be sold in 2011 was purchased at the beginning of 2011. As a result, depreciation ex- penses were expected to be $50,000 in 2011. Interest expenses were estimated at $15,000 in 2011. The average tax rate was ex- pected to be 25 percent of taxable income. D. Jen and Larry also believe that, under optimistic conditions, yogurt revenues could reach $1.5 million in 2011. Show what would happen to the venture's EBDAT if this were to happen. E. Calculate the EBDAT breakeven point for 2011 in terms of survival revenues for Jen and Larry's Frozen Yogurt Company. How many cups of frozen yogurt would have to be sold to reach EBDAT breakeven
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