Photo 18-12-2017, 1200 23 PM.ipg Photo 18-12-2017, 12 00 22 PMipg and the one most likely to have kept the company in business would have been one of A market penetration C. market D. divestment E. all of the above F none of the above 4. According to SWOT analysis, which of the following is an example of an environmental strength that the Mario Company was unable to take advantage of? A the increased production of low-cost apparel in Third World Countries B. a contract dispute with its employees C. its 22-year old reputation for providing good quality products at a fair price D. a competitor who wanted to buy company's trademarks. E. Internal threats F. Strategic analysis 5. To determine how it could modify its marketing strategy to contend with changes in market conditions before it became necessary to shut its doors, Mario Company could ave used a A SWOT analysis B. Profitability analysis C. Time series analysis D. Marketing audit E. Strategic mapping F. Strategic positioning company? What specific cultural traits would you like the company to have? Explain clearly GROUP B DMULTIPLE CHOICE-EACH is WORTH 2 PONTS MINI-CASE: The 22-year Mario Company, which manufactured priced bras and ingerne auctioned off its property, plant, and equipment in 1997 and was completely shut down at the end of 1998. The company tried to pump up slow sales in opening outlet stores, but these drained more cash and produced littile pro The company was once the sixth largest lingerie maker in the United States 700 employees in its Georgia plant and sales of $70 million. In operated eight plants in Central America. In spite of multiple customers for its inexpensive lingerie line, losing both t 06 by addition it have and company to declare bankruptcy and close always trying to JCPenny in the same year caused the its corporate doors in 1998. The company had enormous problems in framing vision and finally in executing its strategies. Questions 1 thorough 5 are based on the above Mini-Case: 1.The central instrument used to direct and coordinate the business Mario Company would have been the efforts at the A. Mission Statement B. product plan C. strategic business unit plan D. vision statement E. marketing plan F. promotion plan 2 . The mission statement for the Mario Company stated that it was the task of the company to "provide good value product at popular prices." This mission statement: A. was a product definition B. defined the industry scope in which Lovable Company operated C. was a service definition D. was a marketing definition E. was a B2B definition F. was a broker definition 3. .. In order to save itself, the Mario Company needed to sell more of its ingerie to its existing customers. It did not have the advertising budget to market tself to customers who were unaware of the brand. Mario Co.'s best strategy
