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Mini Case Study 1: Page 86 of your text: Coach, Inc. Why are the ladies shunning Coach? Submit your detailed answers to the questions at

Mini Case Study 1: Page 86 of your text: Coach, Inc. "Why are the ladies shunning Coach?" Submit your detailed answers to the questions at the end of the case.

Read this Case Study and evaluate 'Why are the ladies shunning Coach?'. What, in your opinion, are the conditions contributing to Coach's demise? Which of Porter's Five Forces are contributing most to this demise? What, in your opinion, would be the key differentiating features sought among handbag customers? What could Coach do to re-earn lost business? Explain

Text - Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Edition

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