Mini Sim Part 1: Ice Cream Magnate Overview The simulation below gives you a chance to take a business idea - in this case, an ice cream shopand play around with the four Ps of marketing. Try the simulation a few times to see how different choices lead to different outcomes. In a simulation it's good to try out choices you think are right, as well as those you suspect are wrong, since you can learn from both. Unlimited attempts are allowed so you can gain experience exploring and applying the concepts