MiniCase $6$: JCPenney $(5$th Edition$)$ Once a leading department store, why did JCPenney lose it market position and more than $98\%$ of its valuation in the past decade?

o What were the $$Industry Effects$?$ o What were the $$Firm Effects$?$

$$ When Ron Johnson arrived as new CEO in $2011,$ what was JCPenney's existing business strategy? Cost$-$leadership, Differentiation, or Blue Ocean?

o What capabilities did Ron Johnson bring to JCPenney in $2011?$ o What new strategic position did he envision for JCPenney? What tactics did Johnson use to pursue this new strategic position?

o Why did he fail? What lessons can we take away?