Minicase, Airbnb and the Ghost of Start$-$Ups Past Reflect on what you have read and your knowledge of the impact of new technology on the competitive landscape and ask yourself, Why would Amazon and eBay act so differently? Apply that thinking to the lodging industry. Is Airbnb in the same position as eBay? What about traditional incumbents, such as Marriott and Hilton? What general rules can you conclude from your understanding of these cases?