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Mintu Inc. creates, develops and sells several different types of consumer products. Before launching a new product for commercialization, the company would typically test market
Mintu Inc. creates, develops and sells several different types of consumer products. Before launching a new product for commercialization, the company would typically test market the product. However, the CEO just heard that the competition is ready to launch a similar product. Provide 2 compelling arguments why, for this new launch, marketing testing ought to be skipped.
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