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Mira works in procurement for Random Acts Book Group. Although she is concerned about the environmental impact of the paper supply industry, she is responsible
Mira works in procurement for Random Acts Book Group. Although she is concerned about the environmental impact of the paper supply industry, she is responsible for ordering many paper-based components on behalf of her employer. Because her company has outlined parameters for sourcing, Mira's personal preferences do not factor into how she makes decisions at work. This is an example of ____________. consumer behavior business buyer behavior cognitive dissonance environmental scanning
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