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Mirasha Berhad is contemplating a major change in its pricing. Currently, there is no major competitor, however, it was rumoured that another company is considering

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Mirasha Berhad is contemplating a major change in its pricing. Currently, there is no major competitor, however, it was rumoured that another company is considering launching a similar product. Mirasha Berhad is considering to reduce its selling price from RM50 to RM48 to beat the market competition in 2020. An additional RM1,500 in advertisement expense is budgeted to support the company's marketing efforts. This would increase sales by 20% from its existing 20,000 units. The change will have no effect on its unit variable cost of production Shown below is the current CVP Income Statement for the year ended 2019: Mirasha Berhad CVP Income Statement For the year ended 2019 Sales RM1,000,000 Less: Variable costs 500,000 Contribution Margin RM500,000 Less: Fixed costs 290,000 Net Income RM210,000 Required: a) Prepare a new CVP Income Statement to reflect the proposed change for 2020. (6 marks) b) Determine the following CVP analyses for before and after the proposed change: (1) contribution margin ratio (2 marks) (ii) break-even point in units and Ringgit Malaysia (RM) (4 marks) (iii) operating leverage (2 marks) c) Based on the amounts determined in a) and b), would you recommend the proposed change in price and spending on advertisement to Mirasha Berhad for 2020? (6 marks)

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