MIS608 - Agile Project Management - Assessment 3 Case Study

Blokworld Pty Ltd is a leading manufacturer of plastic construction play materials. Although their largest market segment is children, they have a strong following of adult devotees and a fan following. From the tiny hands of 3-year-old's to serious technical model builders in their retirement who have undertaken deep challenges like building the Millennium Falcon, fans have built many fantastic and fun items using these tiny bricks.

Not only does Blokworld Pty Ltd have several theme-based retail stores that are globally well represented in upmarket shopping destinations, but they also have theme villages where fans can enjoy a 'Blokworld' experience.

They are internationally well known for taking 3D play into the digital realm via their leading-edge Digital Solutions team and proudly declare "Don't be afraid to experiment".

BLokworld believe in building close customer relationships via their array of digital products and credit Agile project management as being key to keeping pace with everchanging customer demands. Product development is at the heart of reaching their customer base with direct-to- consumer products, which include Augmented Reality games that crossover between the digital and physical worlds to activate imagination.

Your team is part of Blokworld's digital innovation unit responsible for the core business analysis of a new digital product. You have been tasked with developing a digital product that is complementary to a new play set for the 8-12 age set - 'Master Mind Magic'. (To increase your immersion and enjoyment of this project, we have left the product definition and digital solution selection to your team). Your team will take end-to-end ownership of this product, which includes a Product Vison including the Product Vision Statement, Persona, a Product Backlog of 20 user stories, mapped and prioritised to identify best MVP. It is vital that your story cards use the story card technique and elaboration of specific criteria using the Gherkin technique.

This case study is designed for you to show your full understanding of Agile business analysis aligned with product development.

Good luck and we hope you enjoy innovation a small part of the entertainment future of Blokwork Pty Ltd!

our story backlog represented as a table, with stories prioritised from highest

importance to lowest importance represented using the MoSCoW technique.