Mission statement "At Life Bucket, we are driven by a passion to provide clean and safe drinking water to those living in some of the worst conditions, particularly in war zones and remote areas. Our mission is to give hope and resilience to those in need by offering a portable and efficient water purification system that will not only sustain life but also empower communities to thrive in the worst living conditions. Life Bucket is a lifeline, ensuring that every drop of water becomes a source of strength and well-being." SWOT Analysis This analysis will identify some of the internal Strengths and Weaknesses, as well as examining some of the external Opportunities and Threats according to the book (MKTG, (13th ed.). Mason 2019) as below: Strengths: Portability: The Life Bucket is designed to be lightweight and easy to transport, making it an ideal solution for providing clean drinking water for remote, unprivileged, and war-torn areas. Robust purification technology: incorporates advanced water purification methods to ensure the highest quality of water output coupled with reliability and basic maintenance requirement. Humanitarian focus: The product's purpose-driven nature enhances its appeal and credibility. According to the United Nations, Billions of people around the world lack access of drinking water, which is the 6th of the 17 UN sustainable development goals. Weaknesses: Production costs: The advanced purification technology may result in higher production costs, impacting the affordability of certain communities. Dependence on external support: even though it will be marketed and sold to companies and individuals for profit, Life Bucket's success will ultimately rely on partnerships with non-governmental, humanitarian, and charitable organizations, as well as governments for distribution. Opportunities: Educational campaigns: seize the opportunity to educate communities on many different global conflicts that are affecting billions of people across the globe and the importance of clean water in alleviating some of the humanitarian suffering through the usage of Life Bucket. Partnerships with NGOs and governments alike: Collaborations with established domestic and international organizations, as well as governments, can facilitate wider distribution and access to affected areas where clean drinking water is a commodity or unavailable. Threats: Political instability: unpredictable political situations in war zones could hinder the distribution and accessibility of Life Bucket. The same threat can negatively impact funding. Competition from other water purification solutions: Similar products on the market that are sold to consumers at a much lower price point may pose challenges in establishing Life Bucket. Objectives Some of our short-term objectives are to distribute Life Buckets to at least three war-affected regions within the first six months. We also want to establish partnerships with two major international humanitarian organizations to support distribution efforts. Our long-term objectives will include conducting training sessions on proper usage and maintenance of Life Bucket in at least five communities, achieving widespread recognition and adoption of Life Bucket as a vital water purification solution in war zones globally, and finally establishing a sustainable model for continuous product improvement and distribution, ensuring a long-term impact on communities in need. The marketing strategy for Life Bucket will focus on its transformative impact, emphasizing not just the product's features but the positive change it could bring to the lives of those facing water scarcity in challenging environments, especially in war zones across the globe. Communication will highlight stories of resilience, community empowerment, and the role Life Bucket plays in fostering hope amid adversity and human suffering. please add in the 4Ps of the marketing mix