MK Sdn Bhd is the owner of a sport shoes brand which has several products in the market. The market. Clifford shoes, the market leader in sports shoes holds a 32% market share. You are tasked to plot a matrix for the products and to explain which of the strategies are most suitable for Awang and Kelubi. The following table shows the types of products available in the market and its description. (10 Marks) FashionValet, a homegrown ecommerce platform in Malaysia, recently caused a stir with the announcement that it will be shutting down. The statement on its website read: "As they say, all good things must come to an end... and be replaced with something better." "With that, we are thrilled to share with you - a brand new shopping experience. Where you will be inspired and get rewarded - all personalized for you." This has sparked a huge discussion on social media. Users were wondering why FashionValet decided to close and what now happens to the local fashion brands operating on the platform. A visit to the FashionValet website will now prompt shoppers to instead check out the Duck and Lilit online stores. Duck sells scarves and other accessories, while Lilit focuses on modestwear. The company, in implementing their new strategy is seeking for your consultation on the need for clear policies. Provide FIVE (5) reasons why policies are essential for strategy implementation with relevant examples. (10 Marks) MK Sdn Bhd is the owner of a sport shoes brand which has several products in the market. The market. Clifford shoes, the market leader in sports shoes holds a 32% market share. You are tasked to plot a matrix for the products and to explain which of the strategies are most suitable for Awang and Kelubi. The following table shows the types of products available in the market and its description. (10 Marks) FashionValet, a homegrown ecommerce platform in Malaysia, recently caused a stir with the announcement that it will be shutting down. The statement on its website read: "As they say, all good things must come to an end... and be replaced with something better." "With that, we are thrilled to share with you - a brand new shopping experience. Where you will be inspired and get rewarded - all personalized for you." This has sparked a huge discussion on social media. Users were wondering why FashionValet decided to close and what now happens to the local fashion brands operating on the platform. A visit to the FashionValet website will now prompt shoppers to instead check out the Duck and Lilit online stores. Duck sells scarves and other accessories, while Lilit focuses on modestwear. The company, in implementing their new strategy is seeking for your consultation on the need for clear policies. Provide FIVE (5) reasons why policies are essential for strategy implementation with relevant examples. (10 Marks)
